TikTok is the most popular platform nowadays, especially for people of the younger generation. A video-based platform, it has billions of videos you can watch, while you can also make money using the app as a creator.
But will TikTok pay you for the views you get on a video? And what are the ways you can generate income using the app?
Continue reading to get all the answers!
Can You Make Money On Tiktok?
Yes, you can make money on TikTok (see also “How Does TikTok Make Its Money?“). There are several ways to monetize your TikTok content, including the TikTok Creator Fund.
TikTok’s monetization program pays eligible creators based on in-app purchases made by their fans, such as digital gifts and coins.
How Much Does TikTok Pay You?
TikTok does not publicly disclose its exact payment rates.
The money one gets paid varies in amount and is influenced by the content creator’s location, number of followers, engagement rate, and more.
However, on average, TikTok pays eligible creators a few hundred to a few thousand dollars per quarter.
Will Tiktok Pay You For Views?
TikTok does not directly pay individuals for views on their videos as it does not have a program for paying users for views or clicks on their content.
Nevertheless, TikTok does have a monetization program, TikTok Creator Fund, which allows eligible creators to earn money through in-app purchases made by their fans, such as digital gifts and coins.
Moreover, according to some reports from TikTok influencers who are participating in the TikTok Creator Fund, the platform does pay you for views.
It is still important to note that TikTok has not officially confirmed the exact amount that they pay creators, and the amount can vary based on a variety of factors.
Even so, according to those reports from content creators on TikTok, the average a TikTok creator can earn is 2-4 cents for every 1,000 views (see also “Can You See Who Views Your TikToks?“). These views are estimated by video views rather than by your entire account.
For instance, if you create a clip that goes viral with 4 million views, you will most likely have made 80-160 dollars on that single video at a rate of 2-4 cents per 1,000 views.
How To Apply For TikTok Payments
To apply for TikTok Payments:
Make sure your TikTok account is in good standing, and you’ve agreed to TikTok’s Creator Payment Policy.
Complete your TikTok profile, including a profile picture and bio, to make your account eligible for payments.
Create engaging and original content that adheres to TikTok’s community guidelines.
Increase your followers and engagement to increase your chances of being selected for the Creator Fund program.
Apply for the Creator Fund program by navigating to the “Earnings” tab in the “Profile” section of the TikTok app.
How Can I Join The Tiktok Creator Fund?
To join the TikTok Creator Fund, you must be a TikTok creator who consistently creates high-quality content.
To apply, you must meet the following requirements:
Have a minimum of 60,000 video views in the last 30 days
Adhere to TikTok’s Community Guidelines and Creator Guidelines
Once you meet these requirements, you can apply through TikTok’s Creator Fund page in the app.
Your application will then be reviewed and if approved, you will be eligible to receive monetary support from TikTok.
How Does Tiktok Creator Fund Pay You?
According to TikTok, the way you can get paid on the platform is through the TikTok Creator Fund which pays eligible creators based on in-app purchases made by their fans, such as digital gifts and coins.
When fans purchase these items, a portion of the revenue goes to the creators. The exact amount paid to creators is determined by TikTok and may change over time.
Payments from the TikTok Creator Fund are then made through a third-party payment service, and creators are responsible for any applicable taxes on their earnings.
What Are Other Ways You Can Make Money On TikTok?
Sponsored Content
You can partner with brands to create sponsored content that promotes their products or services. TikTok pays for sponsored content through direct deals with brands or through its Creator Fund program.
Here’s how it works:
Identify brands that align with your brand and TikTok’s community guidelines.
Reach out to the brand to pitch a sponsored content collaboration.
If the brand agrees, create high-quality, original content that promotes the brand’s products or services.
The brand pays you directly for the sponsored content, either through a one-time fee or an ongoing partnership.
The amount paid for sponsored content can vary widely based on the brand, the product or content, and the creator’s success with reaching out and engaging with audiences.
TikTok may also offer incentives or compensation through its Creator Fund program for creators who participate in sponsored content initiatives.
Affiliate Marketing
You can promote a product or a service using your TikTok account and receive a commission for any sales made through your personal affiliate link.
TikTok pays for affiliate marketing through a commission-based system.
Here’s how it works:
Find a product or service that aligns with your brand and TikTok’s community guidelines.
Sign up for an affiliate program with the company that offers the product or service.
Receive a unique affiliate link from the company.
Promote the product or service on TikTok using your affiliate link.
Once people start clicking on your link and buying things, you will start earning commissions from the sales that are made.
The commission amount varies depending on the company and the product or service being promoted.
TikTok does not directly handle payments for affiliate marketing, but the affiliate program you sign up with should provide details on payment and commission structure.
Selling Merchandise
You can also make money by using TikTok to promote and sell your own products, such as t-shirts, mugs, or other items.
TikTok pays for selling merchandise through a platform or by using a third-party service. Here’s how it works:
Design and produce merchandise, such as t-shirts, mugs, or other items.
Choose a platform or service to sell the merchandise, such as Shopify, Teespring, or Redbubble.
Create an account with the platform or service and link it to your TikTok account.
Use TikTok to promote and market your merchandise to your followers.
When a customer makes a purchase, the platform or service handles the transaction and shipping.
You receive payment from the platform or service for the merchandise sold, minus any fees charged by the platform or service.
The amount of money you can make from selling merchandise on TikTok depends on the demand for your products and your ability to effectively market and promote them.
Live Streaming
TikTok pays its creators for live streaming through the “Live Gifts” feature, which allows users to send virtual gifts during a live stream, with a portion of the revenue generated from these gifts going to the streamer.
The exact payment amount is not disclosed by TikTok, but it is generally based on a revenue-sharing model where TikTok takes a portion of the revenue generated from the virtual gifts as its cut and the rest is divided among the streamers based on the number of gifts received.
To start earning through live streaming, you need to be at least 18 years old and have an account with a large following and good engagement.
Digital Products
Finally, TikTok allows its creators to sell digital products such as e-books, courses, and merchandise directly to their followers through the “In-App Purchases” feature.
To start selling digital products on TikTok, you need to be at least 18 years old and have an account with a large following and good engagement.
TikTok takes a percentage of the revenue generated from the sales of digital products as its cut, with the rest going to the creator.
Once again, the exact percentage and payment details are not disclosed by TikTok and you should also keep in mind that selling digital products on TikTok is subject to its terms of service and policies, so, as we have previously suggested, be sure to familiarize yourself with these before starting to sell.
The Bottom Line
Even though TikTok is keeping the payment amounts it makes to its creators a secret, there are many TikTok creators that have shared the amount of money they earn.
However, it needs to be clear that to earn money for your video views, you need to have joined the Creator Fund on the platform.
Still, there are many other ways you can make money on TikTok, so if going viral with your videos is not something you are keen on doing or good at, there are still ways to take advantage of the platform and generate some income.
Hi, I’m Matt Johnson, and I work as a Digital Marketer. I started out as a PR assistant for a publishing company, and I quickly learned how important digital platforms are for marketing in the modern world.
This is why I started EngageDigital.com, to offer you a behind the scenes look at all of the most popular sites, applications and platforms, from Amazon to Snapchat, Venmo accounts, Instagram, NFTs, to Omegle and Tik Tok.
If you are looking for informative guides about using social media platforms, troubleshooting your devices, gaming, online shopping, and more, I hope to provide all of the answers you need here at EngageDigital.com!
