There’s no doubt that in the past few years, Tiktok has very quickly become one of the most popular social media platforms out there, with over a billion active monthly users, it’s understandable that more and more people flock to the app with the aim of becoming one the platforms big creators.
Whether you’re looking to simply become a prominent content creator, or you’re trying to advertise a brand or something similar, then learning more about Tiktok’s algorithm is essential if you want to have any success at all on the platform.
So, if you want to learn more about what sort of view ratios you should be getting on your content, as well as other details on Tiktok’s algorithm, then this guide is for you, and will provide you with all of the information you need to know in order to be successful!
What Is A Good View Ratio On Tiktok?
Whether you’re aware of exactly how the Tiktok algorithm works, you’ll know that getting views on your videos is crucial to building up any kind of platform on the app at all.
If you were wondering what sort of view ratio is considered to be “good”, then typically one like for every ten views is considered to be a decent ratio on the app, so if you’re just starting out making content on Tiktok, then this is the view ratio to aim for.
However, the higher your view ratio is, the more your content will be pushed by the algorithm, which is exactly why one video that begins to perform well will spiral into it becoming watched by hundreds of thousands of people as it gets pushed further and further by the algorithm.
If your Tiktok views are low though, it can be concerning, especially if you’re looking for brand partnerships and deals later down the line, so what exactly can you do about it?
Why Are My Tiktok Views So Low?
There are a number of reasons why your Tiktok views might be low, and learning why this is the case is extremely important to ensure that you create content in the future that gets picked up quickly by the algorithm (see also “Will TikTok Pay You For Views?“).
Here are some of the causes of low views on your TikTok videos:
Violating Community Guidelines
If your videos don’t follow the code of conduct as outlined in Tiktok’s community guidelines, then you can be expect to be punished as a result, and while some of the harsher punishments such as permanent banning and suspension only occur when you violate the guidelines too often, one of the more common punishments is the limitation of the discoverability of your posts (see also “10 Best Sites To Buy TikTok Followers“).
Tiktok is also not particularly fond of content that is reposted from other accounts, which means that the algorithm heavily favors original and unique content (see also “How To Repost On TikTok“).
So, if your videos consist of videos that you’ve downloaded from other Tiktok accounts, then chances are that they won’t be getting many views, especially if they infringe on the copyright too.
So, avoid reposted or stolen content if you want to gain views.
Video Under Review
While there is a wide variety of content that can be found on Tiktok, there are also some clear boundaries on what is not allowed to be posted too, and videos that are potentially sexual, offensive, feature illegal activities, or are political run the risk of being taken down.
If you upload content and Tiktok suspects that it falls into one of these categories, then your video will be marked as “Under Review”, which means it won’t be able to get any views until Tiktok has approved the content of your video and it is suitable for posting (see also “What Does ‘AS’ Mean On TikTok?“).
If your Tiktok account is new, then unfortunately it’s unlikely that you’re going to immediately be able to create content that is going to gain a lot of views.
This is mainly because you need to interact with the app for a while in order to prove that you’re not a bot. So make sure that you complete your profile by adding a profile picture and a bio, and engage with videos on your For You page first.
Tiktok places a massive priority on authenticity when it comes to the accounts and content it decides to promote, which is why devices which are associated with multiple Tiktok accounts will be flagged for inauthenticity, and may even have their discoverability limited by the algorithm as a result of this.
First Five Videos
You might not be aware of this, but the first five videos you post on Tiktok are crucial to the success of your later content, which means that you should try to ensure that your initial content is as well-thought out and planned as possible, which will help to increase the discoverability of your account and content.
Knowing your audience is one of the key factors that can affect the success of your posts on Tiktok, and one of the things you should know about your audience is when they are most active.
You should aim to create a carefully-planned and structured content posting schedule that will ensure that your posts are always uploaded when your followers and potential audience are online.
Posting in the middle of the night, or early in the morning is generally discouraged if you want to get high view counts.
Hashtags are one of the most important things to utilize when looking to boost your views on TikTok (see also “How To Get More Views On TikTok“), and if you’re not making proper use of them when uploading new content, then your view count is going to be low.
Just like every other platform, Tiktok’s servers are prone to going down sometimes, and other times they’re down for certain maintenance reasons, which could be the reason why your content doesn’t seem to be gaining any traction.
If you think Tiktok is down, then check on the internet for any information regarding the platform’s server status.
How Can You Boost Your Engagement On Tiktok?
So, if you’re wondering how you can boost your engagement on Tiktok, then this section of our guide should be able to help you, and if you’ve been suffering from a lack of views with your content recently, then it’s always good to go back to basics and make content that works best for the algorithm.
Frequent Posting And At The Right Time
In order to ensure that your viewers stay engaged with your content, then posting on a regular basis and at the correct time is a sure way to ensure they stick around, and this will help you to generate a core audience too, which will in turn help to boost your platform on the app.
As you begin to grow your audience, don’t just see them as numbers, interact with them regularly, replying or quoting comments is a great way for you to make your audience feel seen, and also shows that you appreciate them being a fan of your content too.
While it’s good to be original, if you’re looking for an easy way to boost your views and the attention brought to your profile, then participating in the current trends on Tiktok is certainly the way to go.
Whether it’s using a specific hashtag or sound, or joining in on the latest dance, the algorithm will be much more likely to pick up your content this way.
Duo And Collage
Both the Duo and the Collage features allow you to interact with other creators on the platform, which can lead to unique collaborations that are able to increase your viewership dramatically if the content is good, so if you’re looking for a way to work with your favorite creators, then this is a good way to do so.
If you notice that one style of video is popping up on your For You page quite frequently, and is consistently resulting in good numbers for that creator, then don’t be afraid to try and imitate that video in some way or form.
Noticing patterns in the videos that go viral on Tiktok is a way of ensuring that your videos do the same, so don’t be afraid to utilize the blueprint to ensure success!
So there you have it, everything you need to know about view ratios, the causes for low viewership, and how you can boost your engagement on Tiktok.
Remember that as long as your videos are on a 1 like per 10 views ratio, then they’re performing at a decent level, but if you want to achieve a better ratio than this, you’ll need to get serious about your posting schedule, content quality, and learn how the algorithm works too.