Compare / vs Publer
EngageDigital vs Publer
Publer is the best-value scheduler in this category at small scale, and we’ll say that plainly. 4 dollars an account a month buys unlimited scheduling and eternal post history. The problem is the word “an account”.
Figures read from publer.com/plans on 20 September 2026, annual billing
20 clients · 10 accounts each
Publer Business, 200 accounts
$1,440/mo
EngageDigital Business
$99/mo
Business is $8 an account a month, and every tenth account is free. Extra team members are charged on top.
Three real differences
Publer is a strong product. The differences are about where the price curve goes and what sits around the scheduling.
01 · THE CURVE
Cheap at 10, expensive at 200
10 accounts on Publer Business is around $72 a month and that is excellent value. 200 is around $1,440. Our price is the same number at both ends.
02 · SEATS TOO
2 meters running at once
Publer charges for additional members on top of the per-account price. Growing the client list and growing the team both raise the bill. Neither does here.
03 · LOCAL
The Google listing, not just posts to it
Hours, services, menus, attributes, action links and the search-terms report. For a local client that is most of the work, and it isn’t scheduling.
Side by side
Compare
EngageDigital
Publer
Pricing model
Flat, unlimited accounts
Per social account
Cost at 10 accounts
$19 to $49
About $72
Cost at 200 accounts
$99
About $1,440
Extra team members
Free on Business
Charged per member
Post history
Full
Eternal, from Professional
Scheduling volume
Metered per plan
Unlimited
Google Business listing management
Full profile
Posting
Search terms report
✓
·
Competitor analysis
·
✓
RSS automations and post recycling
·
✓
mylink.ie bio-link platform
Pro included
·
Free tier
3 accounts, 15 posts
3 accounts, no X
Publer figures from publer.com/plans, read 20 September 2026 on annual billing. Business is $8 an account; the 200-account estimate applies their every-tenth-free discount. Their network list changes, so check it on their own pages.
Who it's for
Built for a lot of accounts and a small team.
Every other tool in this category charges by profile or by seat. If you have many of one and few of the other, that model works against you twice. Ours counts neither.
01 · NEW AGENCY
5 to 20 clients, 1 or 2 people
The phase where winning a client should raise your margin, not your software bill.
100 accounts, per channel$245
Here, Business$99
02 · CREATOR
1 person, 15 profiles
Instagram, TikTok, YouTube, Bluesky, a Discord server and a subreddit. Per-profile pricing punishes you for being everywhere.
15 profiles, per channel$80
Here, Starter or Agency$19–49
03 · MULTI-LOCATION
1 business, 10 locations
Every shop has a Google listing and its own feed, and one marketing person runs all of it from the same screen.
40 profiles, per channel$165
Here, Agency$49
04 · YOUR OWN BRAND
1 business, a handful of profiles
Start free. Add every network you want without the bill moving, and stop at $49 even with the Google Business manager.
3 accountsFree
Unlimited accountsfrom $19
More than 15 accounts?
Per-account pricing has already started costing you more than it saves.
Fewer than 5 people?
Per-seat pricing is charging you for a department you don't have.
Both true?
Then this is exactly who we built it for.
Per-channel figures use Buffer Essentials on monthly billing with its volume bands, read from buffer.com/pricing on 22 September 2026. Plan picks assume roughly 3 posts a week per account.
When Publer wins
Under about 15 accounts, they are hard to beat.
If you are one brand or a handful of profiles, Publer gives you unlimited posting for the price of a coffee. We would not pretend otherwise.
Unlimited scheduling
No monthly post cap at any paid tier. Ours are metered by plan.
Eternal post history
From their entry paid plan at $4 an account, which is genuinely generous.
RSS and recycling
Automations we don’t offer. If your workflow runs on a feed, they cover it.
It exists today
Publer is a mature product with a free tier you can try right now. Our beta opens in October 2026.
Questions
Where do the costs cross?
Around 12 to 15 accounts on Business. Below that Publer is cheaper; above it the gap opens fast, and it opens again every time you add a team member. A lot of accounts and a small team is exactly the shape we priced for.
Publer has unlimited posts. You don’t.
True. We meter posts and count nothing else. They meter accounts and members and count no posts. Which suits you depends entirely on the shape of your client list.
What about the tenth-account discount?
Every tenth account is free on their plans, so you pay for 180 of 200. We applied that in the figure above rather than quoting the higher number.
Can I move my queue across?
Export to CSV and upload it here. We’ll help with the column mapping on the first import.
The moment the account count stops mattering.
The beta opens October 2026. Founding rate locked for 12 months.