Features  /  Platforms  /  Instagram

Instagram scheduling that reaches the fields you actually use.

Posts, Reels, Stories and carousels, with alt text per slide, collaborators, people tags, licensed audio, trial reels and the paid-partnership label. Comments come back into your inbox.

PUBLISH ✓SCHEDULE ✓COMMENTS ✓ANALYTICS ✓

What you can publish

POST
Single image, carousel or feed video
Up to 10 slides, each with its own alt text and people tags. Mix images and video in the same carousel.
REEL
Vertical video up to 15 minutes
Pick the cover frame by millisecond, attach licensed audio, share to the feed as well, or run it as a trial reel.
STORY
One image or a short video
Scheduled like anything else, so the 09:00 story doesn’t depend on someone being awake.
Alt text per slideCollaboratorsPeople tags with positionLocation searchMusic and original audioPaid-partnership labelBranded content sponsorsAI content labelScheduled first commentAuto-fit and auto-crop

The real limits

Instagram is the strictest network we publish to. Get the aspect ratio wrong by a hair and it rejects the upload without explaining itself.

We check all of this before anything leaves, so the rejection happens in our editor where you can fix it.

Constraint
Value
Caption
2,000 characters
Carousel slides
1 to 10, images and video mixed
Image size and width
8 MB · 1920 px
Feed image aspect ratio
4:5 to 1.91:1
Reel duration and bitrate
3 s to 15 min · 45 Mbps max
Story video
3 to 60 s · 100 MB · 25 Mbps
Posts per account per day
50 on paid plans
Connection
Facebook login, or Instagram direct
Comments
Read, reply, hide.
Comments import into the unified inbox with author, avatar, like count and their reply threads. You can reply up to 2,200 characters, and like, hide or delete comments from the inbox. 50 replies per account per day on paid plans.
How the inbox works →
Analytics
Among the most generous.
Profile metrics over a rolling 30 days, post metrics for their lifetime, plus raw payloads with audience demographics and media insights. The one gap: unique views comes back as zero, because Instagram doesn’t return it.
What we report →

4 things most schedulers can’t reach here

Trial reels
Shown to non-followers first, so you can test a hook before your own audience sees it.
Branded content sponsors
Tag up to two sponsor accounts natively, instead of writing “#ad” and hoping.
Per-slide alt text
10 slides, 10 descriptions. Most tools give you one field for the whole carousel, or none.
Audio search
Find a track or an original sound and attach it to the Reel from the composer.

Connect Instagram, and 14 more.

Unlimited accounts on every paid plan. The beta opens October 2026.

Get early access