Over the past couple of years, TikTok has really taken the social media world by storm. This social media giant has quickly become one of the most popular social media platforms in the world, and once you start a TikTok account, you will be able to see why.
TikTok can suck you in and have you scrolling for hours in a way that no other social media platform has been able to do since the launch of YouTube in 2005.
Suddenly it’s 3 am and you find yourself watching videos of dogs being reunited with their owners when you should be fast asleep.
As a content creator, TikTok really is a phenomenon. Its algorithms aren’t as straightforward to understand as some of the other platforms that have come before it, and this can make it very difficult to know how to get more views on TikTok (see also “Can You See Who Views Your TikToks?“).
Thankfully through trial and error of the TikTokers that have come before us, there are actually some very handy tips and tricks out there to help you get more views on TikTok.
In this guide, we’ve compiled 10 essential tips to get you more views on TikTok. Keep on reading to find out more!
1. Keep Your Videos Short
To increase your views on TikTok, you need your videos to appear on the For You Page (FYP) of the platform. This page advertises videos that TikTok users may like, allowing you to reach new people.
Currently, TikTok videos can be up to 3 minutes in length. However, longer videos have a lower chance of appearing on the FYP. So, if you want to increase your view count, you really need to keep your videos short and sweet.
Honestly, when it comes to getting your videos on the FYP, the shorter they are, the better. The videos most frequently featured on the FYP are around 30 seconds long, so bear this in mind if you want to increase your reach.
2. Use The Right Hashtags
Like many social media platforms, TikTok uses hashtags to increase engagement on videos. So, if you want to increase the number of views your videos get, you really need to be using the right hashtags.
Hashtags really are one of the most powerful tools that you have when it comes to mastering TikTok, and when you get the hashtags right, the number of views your videos will get will catapult.
There are a number of different methods you can use when it comes to hashtags. You can go niche with hashtags specific to your audience and topic, or you can jump on trending topics to increase your chance of being on the FYP.
With hashtags, it will often take some trial and error to get them right.
3. Identify Your Audience
Perhaps the most important tip for increasing your TikTok views is to identify your audience. Once you have a loyal audience, they will always watch your videos, so it is important to identify your audience and get them to follow your account.
The amount of sub-genres on TikTok really is unbelievable, there’s BookTok (for those who love books), CleanTok (for those who love cleaning), and so much more. No matter your topic, you can almost guarantee that there’s an audience out there.
Once you’ve identified your audience, look for TikTokers who produce content similar to yours. Pay attention to what they post, the hashtags they use, and the captions they use too.
All this information will help you get an idea of what grabs your audience’s attention and gives you an idea of what to post yourself.
4. Use Trending Sounds
One method that an increasing number of people are using to get more views on TikTok is to use trending sounds for their videos.
The trending sounds are listed under the “recommended” list for audio, and these sounds are essentially the ones that lots of people are using for their videos.
Instead of using your own unique audio to increase your views, you should try using audio that you find on the recommended list. Trending audio has a higher chance of appearing on the FYP, so it can really increase your views if you hit the algorithm right.
As well as using trending sounds, make sure you are using them for the advised length too to increase your views.
5. Promote On Other Social Accounts
Cross-promoting across multiple social media platforms is a great way to increase your views on TikTok. When you cross-promote, you will be getting viewers from a variety of different routes. So you will be getting traffic from lots of different directions.
Promoting on other social media accounts will make your account seem more real. If you can be found on multiple social media platforms it will be easier to get your account verified, and this in itself can drive traffic.
Ultimately, the more social media accounts you have across multiple platforms, the greater the chance of brand visibility. So if you share your TikTok videos across your other socials, you should get more views on the videos themselves.
6. Make An Effort With The Captions
Captions might seem unimportant when you are creating TikTok videos, but in reality, this couldn’t be further from the truth. Even though you only have 150 characters to play with in the caption, getting it right can really increase your traffic.
Your caption is essentially the only way for you to tell your viewers why they should be watching your video. People scroll through TikTok at an insane speed, so you must grab their attention, not only with your video but with the caption too.
Make your caption short and snappy, and make sure it drags people into your video. Get people interested through your caption and keep them watching because of your video, that’s a great way to increase your views.
7. Post At The Right Time
Just like the social media platforms that have come before it, the time in which you post your videos makes a huge difference when it comes to gaining views. Post at the wrong time and your video could tank when it comes to views.
Finding the right time to post isn’t always the easiest task, and often it will take trial and error. Generally, you need to be posting when people are using TikTok in order for your video to gain traffic.
To find the best time to post according to your own audience, you need to check the analytics page for your TikTok account. This will tell you when the majority of your audience is active, and allow you to time your posts perfectly for maximum exposure.
8. Ensure Your Videos Are High Quality
It might seem like an obvious one, but for your videos to get a lot of views, you need to ensure that you are posting high-quality content.
When we say high-quality content, we are not only talking about the plot or idea behind your video but also the quality of the recording too. Nobody wants to watch a TikTok where the video quality is blurry, so ensure that you are recording at the top spec for the best chance of getting views.
Likewise, make sure that your videos are interesting to keep people watching. Quality is important in every aspect of your TikTok video.
9. Upload Frequently
Engaging on TikTok is vital for gaining traffic, and the easiest way to do this is to upload to your page frequently. This is especially important when your account is new.
If people see your content on the FYP and like it, they are likely to want to watch more of your content, so they will navigate to your page.
If they find you only have 2 videos posted on your account this is guaranteed to disappoint your viewers, and this will often lead to them not following your account.
So ensure that you have a lot of content on your page, that way your viewers can scroll through your page to their heart’s content, and this will increase your engagement.
10. Collaborate With Other Influencers
Finally, collaborating with other influencers is a great way to increase your views, even though it is often fairly difficult. Especially when you are new to TikTok.
Once you have found your genre and audience, look for other TikTokers in your genre. The most popular TikTokers likely won’t be interested in collaborating with you. However, micro-influencers may be.
Identify micro-influencers in your area of TikTok and approach them to see if they are interested in collaborating.
There are lots of different ways to collaborate on TikTok, and it gives you a very good chance of increasing your views and also building a larger audience for your own platform. Collaborating is super fun too which is just an added bonus!
Summary
In short, there are lots of handy tips that you can use to increase the number of views your TikTok videos get. While TikTok is a platform that is constantly changing and evolving, these tried and tested tips are guaranteed to increase your view count.
Hi, I’m Matt Johnson, and I work as a Digital Marketer. I started out as a PR assistant for a publishing company, and I quickly learned how important digital platforms are for marketing in the modern world.
This is why I started EngageDigital.com, to offer you a behind the scenes look at all of the most popular sites, applications and platforms, from Amazon to Snapchat, Venmo accounts, Instagram, NFTs, to Omegle and Tik Tok.
If you are looking for informative guides about using social media platforms, troubleshooting your devices, gaming, online shopping, and more, I hope to provide all of the answers you need here at EngageDigital.com!
