Compare / vs Hootsuite
EngageDigital vs Hootsuite
Hootsuite is the enterprise incumbent: social listening, advertising management, compliance, SSO. It also charges per user seat, which is what makes it expensive for a small team running a lot of accounts.
Figures read from hootsuite.com/plans on 20 September 2026, annual billing, EUR
A team of five
Hootsuite Professional, 5 seats
€995/mo
EngageDigital Business, any team size
$99/mo
Professional is €199 per user per month. Standard is €99 and caps you at 10 accounts; Advanced is €399.
Three real differences
Hootsuite is a much bigger product than ours. These are the places where bigger isn’t the same as better for an agency.
01 · SEATS
Every hire costs €199
Hootsuite bills per user seat. A junior who only schedules posts costs the same as your head of social. We don’t bill per seat at all: the Business plan takes your whole team.
02 · NETWORKS
The community networks
Reddit, Discord, Slack, Bluesky and Mastodon are where a lot of product audiences now live. We publish to all five. Check Hootsuite’s current network list before you assume it covers them.
03 · WEIGHT
Built for a department
Listening, advertising management, compliance and SSO are real capabilities, and a three-person agency pays for all of them whether or not it opens them. We priced for the small team instead.
Side by side
Compare
EngageDigital
Hootsuite
Pricing model
Flat, per workspace
Per user seat
Entry paid plan
$19 a month
€99 a seat a month
Unlimited social accounts
Every paid plan
Professional and above
Cost for a team of five
$99 a month
€995 a month
Networks published to
15
See their current list
Reddit · Discord · Slack
✓
Check before assuming
Unified inbox
✓ 9 networks
✓
Google Business listing management
Full profile
Posting
Social listening
·
✓
Paid advertising management
·
✓
SSO and compliance tooling
·
Enterprise
mylink.ie bio-link platform
Pro included
·
Free tier
3 accounts, always free
14-day trial only
Hootsuite figures from hootsuite.com/plans, read 20 September 2026 on annual billing in EUR. Their network coverage changes; check their own list rather than ours for anything decisive.
Who it's for
Built for a lot of accounts and a small team.
Every other tool in this category charges by profile or by seat. If you have many of one and few of the other, that model works against you twice. Ours counts neither.
01 · NEW AGENCY
5 to 20 clients, 1 or 2 people
The phase where winning a client should raise your margin, not your software bill.
100 accounts, per channel$245
Here, Business$99
02 · CREATOR
1 person, 15 profiles
Instagram, TikTok, YouTube, Bluesky, a Discord server and a subreddit. Per-profile pricing punishes you for being everywhere.
15 profiles, per channel$80
Here, Starter or Agency$19–49
03 · MULTI-LOCATION
1 business, 10 locations
Every shop has a Google listing and its own feed, and one marketing person runs all of it from the same screen.
40 profiles, per channel$165
Here, Agency$49
04 · YOUR OWN BRAND
1 business, a handful of profiles
Start free. Add every network you want without the bill moving, and stop at $49 even with the Google Business manager.
3 accountsFree
Unlimited accountsfrom $19
More than 15 accounts?
Per-account pricing has already started costing you more than it saves.
Fewer than 5 people?
Per-seat pricing is charging you for a department you don't have.
Both true?
Then this is exactly who we built it for.
Per-channel figures use Buffer Essentials on monthly billing with its volume bands, read from buffer.com/pricing on 22 September 2026. Plan picks assume roughly 3 posts a week per account.
When Hootsuite wins
If you are a department, not an agency, buy Hootsuite.
We are not trying to win the enterprise. There are 4 things they do that we have no answer for, and probably never will.
Social listening
Brand and competitor monitoring across social and the wider web. We don’t do it and it isn’t on our roadmap.
Paid advertising
Managing ad spend alongside organic. Out of scope for us entirely.
SSO and compliance
If your procurement team requires single sign-on and audit controls, that conversation ends here.
15 years of product
Integrations, mobile apps, training and an account manager who picks up the phone.
Questions
Is €995 a fair comparison?
It’s Professional at €199 a seat with 5 people, on annual billing. Standard is €99 a seat but caps you at 10 social accounts, which rules it out for most agencies.
Why won’t you state their network list?
Because it changes, and a stale number on our site would be worse than no number. Read it on their own pages and hold us to ours.
Do you have an enterprise plan?
No. Business at $99 is the top of our list, and it has no seat limit. If you need SSO and procurement sign-off, we’re the wrong tool today.
Can I move across easily?
Export your scheduled content to CSV and upload it here. We import each connected account’s past posts on day one so the reporting doesn’t start from empty.
Add the whole team without adding to the bill.
The beta opens October 2026. Founding rate locked for 12 months.